With over 20 years in the food industry, I bring a deep understanding of flavour, presentation, and brand storytelling to every project. From owning and running two of Durban’s most loved cafés to developing recipes and content for both local and international clients, I know how to craft food experiences that not only look beautiful — but resonate.
My background spans café ownership, catering, a bespoke Cakery, e-commerce, and FMCG — giving me a unique, well-rounded perspective on food styling, recipe development and visual storytelling. This behind-the-scenes insight allows me to create content that’s not just delicious to look at, but strategically aligned with your brand.
I've worked with leading Industry names and collaborate just as comfortably with agencies as I do with small business.
Whether you're looking to refresh your visual identity, develop on-brand content, or craft recipes that connect with your audience, I’m here to bring your vision to life — and make people hungry for more.
How we can collaborate:
1. PHOTOGRAPHY & VIDEOGRAPHY
My photography style is quiet, elegant, and grounded in natural beauty. It celebrates food through an understated lens, where light, texture, and simplicity take centre stage. Whether you're after polished campaign visuals, engaging social content, or authentic storytelling, I deliver sharp, appetising imagery that connects with audiences and converts—always with a touch of magic.
I create content that’s as strategic as it is scroll-stopping—from styled stills to dynamic motion, all crafted with clear intention. I bring a unique blend of culinary insight, creative direction, and production expertise to every project. I can manage the full process—from concept development and styling to photography, videography, and post-production— or take my place in a team with ease and grace, ensuring that every piece of content is beautifully crafted and perfectly on-brand.
Product | Cafe & Restaurant | Hospitality | Drinks | Lifestyle | Commercial | UGC Content
2. STYLING
My food styling blends modern minimalism with a natural, elevated aesthetic that highlights the beauty of real ingredients. I bring an intuitive understanding of how food behaves, what makes it visually compelling, and how it aligns with a brand’s voice. I gravitate towards clean, honest styling—using soft, natural light, earthy palettes, and tactile props like linen, stone, and ceramics to create refined, grounded imagery.
I favour compositions that feel calm and intentional, allowing space for texture and detail to shine. While my core style is rooted in subtle, Scandinavian-inspired visuals, I also enjoy working with bold, graphic elements and vibrant colour when the brief calls for it. Every project is approached with a deep respect for the food and a strong sense of storytelling—ensuring each image is not only beautiful, but on-brand and impactful.
Commercial | Editorial | Content Creation | Cook Books
3. RECIPE AND MENU DEVELOPMENT
I bring a seasoned, brand-led perspective to recipe and menu development, blending creative flair with practical, systems-based thinking. My style is fresh, clean, and modern—focusing on elevated everyday meals that make global food trends approachable and exciting. I design menus that are efficient to manage, easy to train on, and aligned with the identity of each brand. With a strong emphasis on seasonality, sustainability, waste reduction and a farm-to-fork approach, I work with local ingredients to craft menus that are both inspiring and operationally sound.
My services range from recipe development for commercial brands and food production businesses, to full menu creation for eateries, restaurants, and bespoke event catering. I collaborate closely with clients—locally and internationally—to deliver custom, on-brand food experiences that excite guests and support smooth kitchen workflows. I believe in strong systems, seamless execution, and bringing bold ideas to the table in a way that works for both front and back of house.
Content Creation | On Brand Recipes | Menu Development
If you have any questions or ideas about how we can collaborate, reach out to me here or email me at lucy@lucymarkewicz.com. I’d be happy to discuss your needs and explore how best I can assist.
